MavTV is teaming up with world-famous glamour and fitness photographer,Rob Sims, to expand on one of the network’s goals of offering compelling HD programming that focuses on beautiful women.
Rob Sims will be looking for fresh, new talent to join the network as “Mav Girls” for several series ideas that are currently on the drawing board for 2009.  He will serve as a creative director finding “Mav Girls” to help promote the network’s visibility and add to the stable of original HD programming content targeting men.
“MavTV is excited to have Rob Sims commitment to find us top models that want to help us promote our brand and draw attention to the HD original programming content produced by our company in a variety of different genres targeting men.  Rob is a powerhouse in the world of glamour and bikini model photography, so attractive talent seeks him out.  Using Rob’s photography skills and contacts will help the MavTV brand build on our ability to entice great looking women into shows on the network to both promote the brand and our original series,” said Steve Severn, CEO of MavTV.
As MavTV broadens its original series lineup centered around motorsports, ultimate fighting, gadgets, comedy and beautiful women, Sims will add over 20 years of experience and a keen ability to find, train, and shoot top models.  Each year, Sims shoots more than 25 magazine covers and 3,000 pages for some of the world’s top publications.
“If viewers want to get up close and personal with my models, HD is the only way to truly see it and MavTV will become an excellent showcase for my work,” said Sims.  “No other cable network is committed to searching out and shooting the hottest models, so I am really looking forward to helping MavTV give men more of what they really want to see in a Maxim style format.”
Sims will add a new dimension to MavTV’s current female-focused series offerings such as “Bikini Allstars,” “Best of the Best,” and “Fitness Beauties,” as well as participating in the creation of additional reality shows offering viewers behind-the-scenes action and personal interviews with the models.
About MavTV
MavTV is a 24-hour cable and satellite television network targeting the male demographic.  It was launched on October 1, 2004 and is available in over 70 markets across the U.S., in Canada, the UK, Africa and Australia. With a variety of original programming that includes series like “AMA Motorcycle Racing”, “American Tailgater”, “Bikini AllStars”, “Ultimate Combat Experience”, and “Lucas Oil Motorsports Events”, MavTV also launched an HD feed in August 2008. In March 2008, the independently owned and operated MavTV partnered with Lucas Oil Products (www.lucasoil.com) in a comprehensive strategic agreement that includes a significant investment by Lucas Oil in MavTV.
On the Web:
http://www.mavtv.com (MavTV)
Rob Sims
After 15 years of shooting professionally for more than 80 magazines all over the globe, Sims settled in Los Angeles in 1991 and began photographing celebrities like Halle Berry, Pam Anderson, and Whitney Houston from his Melrose studio.   From this base, he shifted to his glamour and fitness photography specialty, shooting thousands of models, managing several internet ventures, and producing a multitude of DVD’s, including collaborations with National Lampoon.
Contact(s): 
MavTV: Steve Severn, CEO, steve.severn@mavtv.net,  (818) 889-3005
FitModels, International:  Rob Sims, rob@fmimag.com, (310) 926-7454

MavTV announces we have completed an affiliation agreement with DISH Network.  DISH customers can now tune in to MavTV on channel 361 when they subscribe to the Platinum HD tier of service.
MavTV, owned by the Mav’rick Entertainment Network, carries a variety of programming themes targeting men 18-54, including sports, sports analysis, gaming, comedy, women and relationships, health and fitness, finance, gadgets, and movies.  MavTV is a 24/7 destination channel dedicated to reaching men in an irreverent, humorous, opinionated fashion.  MavTV also boasts one of the largest original HD libraries in the industry.
MavTV has signed distribution deals with seven of the top 10 multichannel video distributors in the United States. In February, the network completed its affiliation agreement with the largest provider, Comcast Corporation. More recently, a deal was executed with Time Warner.  Through this agreement, launches are planned for this summer with both Time Warner and Bright House Networks; these will be announced as they happen. MavTV is also available to customers of Charter Communications, Cablevision, and Verizon.
About MavTV
Launched on October 1, 2004, the independently owned and operated MavTV is available  across the U.S, in Canada, the UK, and Australia. With a variety of original programming that includes series like: “AMA Motorcycle Racing”, “American Tailgater”, “Rad Girls”, “Ultimate Combat Experience”, “The Single Life with Sam Phillips”, and “Lucas Oil Motorsports Events”.  MavTV launched its HD feed in August 2008 and is one of the fastest growing new HD channels in the US.

AMA Pro Racing and MavTV are pleased to announce a three year agreement for MavTV to televise a select number of the AMA Pro Flat Track Grand National Championship events on the MavTV network. MavTV, in both SD and HD features programming themes targeting men 18 to 54 including sports, gaming, comedy, health and fitness, gadgets and more is a destination channel dedicated to reaching men in an irreverent, humorous and opinionated manner. Now available in over 35 million homes and carried on most major cable and satellite distribution systems as well as Mobile TV and International distribution, MavTV provides a cross section of access on a variety of platforms. Eight of the 21 AMA Pro Flat Track Grand National Championship races will be televised. The 60-minute broadcasts will feature plenty of racing action, capturing the true essence of this action-packed sport. Program support will also be provided on the MavTV network and the MavTV website. The AMA Pro Flat Track Grand National Championship season begins March 3rd at the famous Daytona International Speedway's new ¼-mile flat track and concludes October 10th in Arizona after visiting 12 states across the country during the year. The actual event broadcast schedule will be announced at a later date but with so many historic venues on the AMA Pro Flat Track schedule, it will be difficult to select the eight lucky events for broadcast.

"We are delighted to be able to present this exciting and historic form of motorcycle racing to the many MavTV viewers," said David Atlas, COO and Managing Member of AMA Pro Racing. "We feel that AMA Pro Flat Track Grand National Championship racing is an excellent addition to the programming content at MavTV and we have no doubt that the appreciation and reach of this unique and historic form of motorcycle racing will certainly increase."

Steve Smith, President and COO of MavTV commented, "AMA Pro Flat Track racing is perfect for our male audience and we're committed to promoting this sport for the long run."

AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.

Avail-TVN®, the largest independent digital media services company in North America, today announced an industry-wide VOD services deal with MavTV. Owned by the Mav’rick Entertainment Network, MavTV carries a variety of programming themes targeting men 18-54. The new partnership takes effect immediately. Avail-TVN is the largest independent digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering a comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on-demand content to virtually any platform today and is extensible to support the new services of tomorrow. This partnership provides MavTV with the option to utilize Avail-TVN’s full suite of VOD services to support the launch of their SD and HD VOD packages. These services include metadata publishing, distribution and asset management services to support various codecs, formats, fast turnaround requirements, distribution platforms, and advertising initiatives across North America. “As we continue to build our distribution, we’re looking to Avail-TVN and their ubiquitous reach, robust asset management platform and toolset to support our VOD offerings,” said MavTV President and Chief Operating Officer, Steve Smith. “Needless to say, we’re excited about our new partnership and look forward to extending our irreverent, humorous and opinionated programming into the on demand category with our affiliates and their subscribers.” “It’s exciting to see another new entrant into the video on demand space, especially one with a target demographic that is so active in the platform,” said Matt Cohen, SVP of Strategy and Business Development at Avail-TVN. “This deal furthers our efforts to provide unique On Demand content – especially in HD -- that we are sure will appeal to our affiliates’ customers.” _ Source: Business Wire