PORTLAND, Ore., Jan. 19, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year TV Essentialsä‹¢ contract with MAVTV. MAVTV (Movies, Action & Variety), is an emerging cable network recently purchased by high performance oil products powerhouse Lucas Oil.
Rentrak's census-like television currency combines consumer purchasing statistics with TV viewership consumption in order to provide agencies and network clients with an advanced targeting service to deliver the right consumers to advertising clients.
"In today's media landscape, Rentrak is the only service that provides access to detailed and stable ratings information across all day-parts. With Rentrak's massive household reporting footprint, an emerging network like ours has the ability to predict viewership trends and thus develop a meaningful rate card to alleviate the headaches of under-delivering Gross Rating Points. The advanced targeting features such as the Polk Index will allow MAVTV to highlight the value of its audience to the auto industry instead of simply buying on the size of the audience," said Marc Hirsch, Director of National Sales, MAVTV.
"Rentrak is pleased to be working with MAVTV as they embraced our measurement service to help refine its programming offerings and build its audience delivery to advertisers. We are confident that our service will help then generate advertising revenue and make the network profitable," said Carol Hinnant, Senior Vice President of National Network Sales at Rentrak. Rentrak is the television census-based ratings currency that provides daily measurement of all TV networks nationally and at a
granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.