Bob Patison Aims To Bring Lucas Oil's Business Success To MAVTV

Apr 10, 2013

Bob Patison is the number two executive behind Forrest Lucas in the rapidly expanding Lucas Oil empire. He's served in that role for the past 18 years. In addition to being President of MAVTV and Executive Vice President and General Counsel of Lucas Oil Products, Inc, he oversees both MAVTV and Lucas Oil's ever-burgeoning interests and investments in motorsports and television production.

Today Lucas Oil Production Studios produces more than three hundred hours of television for CBS, CBS Sports, NBC, NBC Sports, SPEED, FUEL and MAVTV.

MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAV TV aims to become a broader scoped network, geared towards the modern American family.

Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety.

Source: Brainstormin' w/ Bill Frank