MAVTV Is The New Motorsports Channel
Thursday, January 23, 2014
January 20, 2014 - Have we found a new replacement for the SPEED Channel? Saturday night, MAVTV burst onto the scene of the motorsport world when they provided a live broadcast of the Lucas Oil Chili Bowl Nationals in Tulsa, Oklahoma.
It's the first time in event history that race fans at home have been able to catch the highly anticipated race. In 2008 the event was broadcast on Pay-Per-View.
Most fans will remember when SPEED Channel went by the wayside and became the new FOX Sports 1. Many fans were upset at the thought of losing a motorsports channel. But was SPEED really a motorsports channel? With a very small percentage of programming actually racing related when it wasn"t NASCAR, I"d say no.
Sure, they were the home of all the NASCAR practice, qualifying and NASCAR Camping World Truck Series races, but outside of its NASCAR coverage, SPEED really didn"t do much for the American motorsport fan.
We might have had coverage from Formula 1 and the Grand-Am Rolex Sports Car Series and the few motorsports shows, but must week nights SPEED was found running reruns of reality TV shows or paid programming. Nothing like it's predecessor SPEEDVision.
While MAVTV has been around for several years, most race fans didn"t have a clue about it until Saturday night.
"MAVTV is a television network with its roots deep in the automotive world. With an unparalleled line-up of motorsports events and exclusive automotive reality shows, MAVTV is the answer for motorheads from all walks of life. But MAVTV is much more than a motorsports destination, with original action/adventure programming, live MMA and an unbelievable library of blockbuster movies - MAVTV is a network the whole family can enjoy. A network by the people and for the people, made in in America and American Real." According to its website
Sure, MAVTV is used to highlight many of the Lucas Oil sponsored series, most of those series have a huge following with big named drivers. But when you have such great series as the Lucas Oil Dirt Late Model Series and the ASCS Sprint Car Series, why not showcase those series.
While the network used Saturday night's Chili Bowl Nationals as a stepping stone to introduce itself to the motorsports world, Saturday night is also a glimpse of things to come from the introductory network.
It's already been announced that the Thursday night running of the Winternationals at the East Bay Raceway Park will be broadcast live on February 13th to the country. Something that hasn"t been done in the history of the Lucas Oil Late Model Series or the Winternationals.
Both the Lucas Oil Dirt Late Model Series and MAVTV have already announced an extended TV schedule for the 2014 season.
While it wouldn"t surprise me to see more live racing content announced in the coming weeks, MAVTV has already brought it to the forefront of the Motorsports community.
With the backing of the folks at Lucas Oil, don"t expect any of the great racing action you saw on Saturday night to disappear in the near future, MAVTV is slowly becoming the home for motorsports, a channel most hardcore race-fans have been seeking since the SPEEDVision days back in the early 2000's.
While it's still early, and most folks still don"t know all that much about it, MAVTV has set the bar pretty high after its initial live broadcast on Saturday night. Brighter pastures are a head after many race fans were left up-in-arms back in August.
Source: The Fourth Turn
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