MAVTV Motorsports Network to Sponsor Kyle Larson for Late Model Dirt Series
Tuesday, March 23, 2021

The New Partnership Makes Kyle Larson MAVTV’s Newest Athlete Ambassador
CORONA, Calif. (March 23, 2021) - MAVTV Motorsports Network, the only television network in the U.S. dedicated exclusively to motorsports, is proud to announce a new partnership with NASCAR Cup Series driver Kyle Larson. The agreement between the motorsports network and Larson enlists the Hendrick Motorsports driver as MAVTV’s latest brand ambassador to compete in the Lucas Oil Late Model Dirt Series (LOLMDS). MAVTV will leverage Larson as an athlete ambassador to promote the new MAVTV Plus app.
“Kyle has been in the Lucas Oil family for 4-years so we know first-hand his talent and work ethic makes him a threat to win any race he enters,” said Brandon Bernstein, Director of Partnership Marketing, Lucas Oil Products. “With a proven winner like Larson behind the wheel, we’re excited to watch him put the MAVTV Plus car at the front of the pack as the network’s first athlete ambassador.”
A nine-year NASCAR Cup Series race competitor, Larson was recently thrust into headlines after winning the 2021 Pennzoil 400 in Las Vegas, making the No.5 driver a seven-time Cup Series winner. The Hendrick Motorsports driver has also won 12 NASCAR Xfinity Series races, two NASCAR Camping World Truck Series races, back-to-back Chili Bowl Nationals victories and more.

Now with the support of MAVTV, Larson will line up for the LOLMDS in a MAVTV Plus branded car and look to add more wins to his growing resume. Larson and MAVTV debuted the new race car on March 18, one day before the Buckeye Spring 50.
“It’s really cool to have MAVTV Plus come on board and support my dirt Late Model races. The MAVTV Motorsports Network has been a huge supporter of my grassroots racing and I’m extremely thankful for our partnership,” said Kyle Larson, MAVTV Motorsports Athlete Ambassador. “I’m excited to see all the cool content they will have for their MAVTV Plus streaming service.”
MAVTV Plus is the latest addition to the MAVTV family and the network’s first global digital subscription video-on-demand (SVOD) service. With MAVTV Plus, subscribers gain access to the entire MAVTV library of content and an impressive number of live races for the price of just $99.99 per year or $6.99 a month. To subscribe to MAVTV Plus or find more information about pricing for new and current subscribers, please visit www.MAVTVPlus.com.
2021 Lucas Oil Late Model Series Schedule
DATE | RACE | LOCATION |
Mar 19 | Buckeye Spring 500 | Atomic Speedway |
Mar 20 | Indiana Icebreaker | Brownstown Speedway |
Apr 17 | Niniger Tribute | Hagerstown Speedway |
Apr 18 | River Valley 40 | Port Royal Speedway |
Apr 23 | Bullet Race Engines 50 | Tri-City Speedway |
Apr 24 | Lucas Oil 100 | Macon Speedway |
Apr 30 | 17th Annual John Bradshaw Memorial | Ponderosa Speedway |
May 1 | 17th Annual Ralph Latham Memorial | Florence Speedway |
May 14 | Tennessee’s Action Track 50 | 411 Motor Speedway |
May 15 | E-Z-GO 50 | Talladega Short Track |
May 21 | Truck Country 50 | 300 Raceway |
May 22 | Triple 777 Trucking Lucky 50 | 34 Raceway |
May 27 | 8th Annual Cowboy Classic | Lucas Oil Speedway |
May 28 | The Tribute to Don and Billie Gibson | Lucas Oil Speedway |
May 29 | 29th Annual Lucas Oil Show-Me 100 | Lucas Oil Speedway |
Jun 17-19 | Clash at the Mag presented by Big River Steel | Magnolia Motor Speedway |
Jun 25-26 | NAPA Auto Parts Gopher 50 | Deer Creek Speedway |
Jul 2 | Independence 500 | Portsmouth Raceway Park |
Jul 3 | Freedom 50 | Muskingum County Speedway |
Jul 8* | 23rd Annual Grassy Smith Memorial | Cherokee Speedway |
Jul 9-10* | Mountain Moonshine Classic | Smoky Mountain Speedway |
Jul 16 | NAPA Know How 50 | Tri-City Speedway |
Jul 17 | 15th Annual Diamond Nationals | Lucas Oil Speedway |
Jul 20-22 | Al Belt Custom Homes I-80 Nationals | I-80 Speedway |
Jul 23-24 | Imperial Tile Silver Dollar Nationals | I-80 Speedway |
Aug 12 | Sunoco North/South Shootout | Florence Speedway |
Aug 13-14 | 39th Annual Sunoco North/South Shootout | Florence Speedway |
Aug 19-21 | 29th Annual COMP Cams Topless 100 Presented by Nutrien Ag Solutions |
Batesville Motor Speedway |
Aug 26 | The Rumble by the River #1 | Port Royal Speedway |
Aug 27 | The Rumble by the River #2 | Port Royal Speedway |
Aug 28 | The Rumble by the River #3 | Port Royal Speedway |
Sep 4 | River Days Rumble Presented by Pepsi | Portsmouth Raceway Park |
Sep 5 | 53rd Annual Hillbilly Hundred | Tyler Country Speedway |
Sep 15 | Dirt Track Bank Go 50 | I-80 Speedway |
Sep 16-18 | Lucas Oil Late Model Nationals | Knoxville Raceway |
Sep 24 | Night Before the Jackson | Brownstown Raceway |
Sep 25 | 42nd Annual Jackson 100 | Brownstown Raceway |
Oct 1 | Great Lakes 50 | Raceway 7 |
Oct 2 | 33rd Annual Pittsburgher 100 | Pittsburgh Motor Speedway |
Oct 9 | Lucas Oil Dixie Shootout | The Red Clay at Woodstock - Historic Dixie Speedway |
Oct 10 | Lucas Oil Rome Showdown | Rome Speedway |
Oct 15-16 | 41st Annual Dirt Track World Championship | Portsmouth Raceway Park |
* Kyle Larson participating
Recent News
April 1, 2021
MAVTV April Broadcast Schedule
March 24, 2021
Lucas Oil Set to Continue Role as Title Sponsor of Prestigious AMA Pro Motocross Championship
March 23, 2021
MAVTV Motorsports Network to Sponsor Kyle Larson for Late Model Dirt Series
March 17, 2021
Streaming Motorsports Channel MAVTV Select Now Available on The Roku Channel in Canada