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MAVTV Motorsports Network to Sponsor Kyle Larson for Late Model Dirt Series

Tuesday, March 23, 2021

The New Partnership Makes Kyle Larson MAVTV’s Newest Athlete Ambassador

CORONA, Calif. (March 23, 2021) - MAVTV Motorsports Network, the only television network in the U.S. dedicated exclusively to motorsports, is proud to announce a new partnership with NASCAR Cup Series driver Kyle Larson. The agreement between the motorsports network and Larson enlists the Hendrick Motorsports driver as MAVTV’s latest brand ambassador to compete in the Lucas Oil Late Model Dirt Series (LOLMDS). MAVTV will leverage Larson as an athlete ambassador to promote the new MAVTV Plus app.

“Kyle has been in the Lucas Oil family for 4-years so we know first-hand his talent and work ethic makes him a threat to win any race he enters,” said Brandon Bernstein, Director of Partnership Marketing, Lucas Oil Products. “With a proven winner like Larson behind the wheel, we’re excited to watch him put the MAVTV Plus car at the front of the pack as the network’s first athlete ambassador.”

A nine-year NASCAR Cup Series race competitor, Larson was recently thrust into headlines after winning the 2021 Pennzoil 400 in Las Vegas, making the No.5 driver a seven-time Cup Series winner. The Hendrick Motorsports driver has also won 12 NASCAR Xfinity Series races, two NASCAR Camping World Truck Series races, back-to-back Chili Bowl Nationals victories and more. 

Now with the support of MAVTV, Larson will line up for the LOLMDS in a MAVTV Plus branded car and look to add more wins to his growing resume. Larson and MAVTV debuted the new race car on March 18, one day before the Buckeye Spring 50. 

“It’s really cool to have MAVTV Plus come on board and support my dirt Late Model races. The MAVTV Motorsports Network has been a huge supporter of my grassroots racing and I’m extremely thankful for our partnership,” said Kyle Larson, MAVTV Motorsports Athlete Ambassador. “I’m excited to see all the cool content they will have for their MAVTV Plus streaming service.”

MAVTV Plus is the latest addition to the MAVTV family and the network’s first global digital subscription video-on-demand (SVOD) service. With MAVTV Plus, subscribers gain access to the entire MAVTV library of content and an impressive number of live races for the price of just $99.99 per year or $6.99 a month. To subscribe to MAVTV Plus or find more information about pricing for new and current subscribers, please visit

2021 Lucas Oil Late Model Series Schedule

Mar 19 Buckeye Spring 500 Atomic Speedway
Mar 20 Indiana Icebreaker Brownstown Speedway
Apr 17 Niniger Tribute Hagerstown Speedway
Apr 18 River Valley 40 Port Royal Speedway
Apr 23 Bullet Race Engines 50 Tri-City Speedway
Apr 24 Lucas Oil 100 Macon Speedway
Apr 30 17th Annual John Bradshaw Memorial Ponderosa Speedway
May 1 17th Annual Ralph Latham Memorial Florence Speedway
May 14 Tennessee’s Action Track 50 411 Motor Speedway
May 15 E-Z-GO 50 Talladega Short Track
May 21 Truck Country 50 300 Raceway
May 22 Triple 777 Trucking Lucky 50 34 Raceway
May 27 8th Annual Cowboy Classic Lucas Oil Speedway
May 28 The Tribute to Don and Billie Gibson Lucas Oil Speedway
May 29 29th Annual Lucas Oil Show-Me 100 Lucas Oil Speedway
Jun 17-19 Clash at the Mag presented by Big River Steel Magnolia Motor Speedway
Jun 25-26 NAPA Auto Parts Gopher 50 Deer Creek Speedway
Jul 2 Independence 500 Portsmouth Raceway Park
Jul 3 Freedom 50 Muskingum County Speedway
Jul 8* 23rd Annual Grassy Smith Memorial Cherokee Speedway
Jul 9-10* Mountain Moonshine Classic Smoky Mountain Speedway
Jul 16 NAPA Know How 50 Tri-City Speedway
Jul 17 15th Annual Diamond Nationals Lucas Oil Speedway
Jul 20-22 Al Belt Custom Homes I-80 Nationals I-80 Speedway
Jul 23-24 Imperial Tile Silver Dollar Nationals I-80 Speedway
Aug 12 Sunoco North/South Shootout Florence Speedway
Aug 13-14 39th Annual Sunoco North/South Shootout Florence Speedway
Aug 19-21 29th Annual COMP Cams Topless 100
Presented by Nutrien Ag Solutions
Batesville Motor Speedway
Aug 26 The Rumble by the River #1 Port Royal Speedway
Aug 27 The Rumble by the River #2 Port Royal Speedway
Aug 28 The Rumble by the River #3 Port Royal Speedway
Sep 4 River Days Rumble Presented by Pepsi Portsmouth Raceway Park
Sep 5 53rd Annual Hillbilly Hundred Tyler Country Speedway
Sep 15 Dirt Track Bank Go 50 I-80 Speedway
Sep 16-18 Lucas Oil Late Model Nationals Knoxville Raceway
Sep 24 Night Before the Jackson Brownstown Raceway
Sep 25 42nd Annual Jackson 100 Brownstown Raceway
Oct 1 Great Lakes 50 Raceway 7
Oct 2 33rd Annual Pittsburgher 100 Pittsburgh Motor Speedway
Oct 9  Lucas Oil Dixie Shootout The Red Clay at Woodstock -
Historic Dixie Speedway
Oct 10 Lucas Oil Rome Showdown Rome Speedway
Oct 15-16 41st Annual Dirt Track World Championship Portsmouth Raceway Park

* Kyle Larson participating 

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